About
My name is Natália Soares
Hello! 🌻
I'm a MSc. in Design, working with Design Management and UX Research.
With over ten years of experience in the design field, I have spent the past four years focused on research, providing real user insights for better products and services.💡
Recently, I worked with CX within the Monetization Area for an American Supermarket. I created the research process to be used in all areas of e-commerce. This involved running research plans, conducting in-depth interviews, surveys, working sessions, workshops, and sharing the results.
Techniques used: Usability Testing, Surveys, In-Depth Interviews, Card Sorting, Personas, Benchmark, Desk Research, etc.
UX Research | CX | User Experience | User-centric Practices | Design | Design Management I UI/UX Design I Design Thinking
Resume
Work
Experience
2022 - 2023
Kroger - United States
UX Researcher
Working with Research in Monetization Area, applying mix methods to understand the customer behaviour on Kroger's e-commerce regarding to the Ads.
Techniques: Interviews, Surveys, Usability tests, Workshop sessions (Discovery, Ideation, Working sessions) etc.
Tool's: Confluence, Jira, Maze, User Zoom, Mural, FiJma, FigJam, Teams, Slack, etc.
2019 - 2022
Wayship - Remote from Portugal
Design Researcher
Design thinking consultancy applied to experience and usability projects
• Design Thinking
• Surveys
• Workshops
• Usability tests
• Focus group
• Visual presentations
• Product Research
• Product Concept
• Tests and Implementation
2017 - 2022
Design Wade - Remote from Portugal
Design Leader & Founder
Clients: industries, medium & small business
• Branding
• Design
• Marketing
• Website and E-commerce
• UI/UX Design
• Social Media
• Naming projects
• Visual Communication
• Visual Presentation
• Packaging Design
2015 - 2021
Universidade Paulista - Brazil
Professor in Design Bachelor
Subjects taught: Computer graphics, Scientific Manuals, Technica l Illustrations, Graphic Project, Composition, Marketing and Signage.
2010 - 2017
Johnson & Johnson - Brazil
Designer & project coordinator
UI/UX leader in artwork approval software development.
For packaging, printed materials, advertising, key visuals, digital mockup, presentation, visual artworks. Ensuring that the process was followed in all areas involved; R&D, Regulatory, Medical, Engineering, Marketing etc.
Education
2020 - 2024
Universidade Europeia |
Design PhD
Project science, research methodologies, design practices, design morphologies, surveys, research mixed methods.
2017- 2019
UNIFATEA |
Design, innovation and technology Master’s Degree
Design thinking, metaproject, project management, innovation, technology, education, design research mixed methods.
2016 - 2017
Universidade de São Paulo | Marketing MBA
Key learnings: Marketing surveys, consumer behavior, strategies, storytelling, agile methodology for marketing, market segmentation and positioning, e-commerce, marketing management & neuromarketing.
2010 - 2014
Universidade Paulista | Design Bachelor's Degree
Key learnings: Design project, brand creation, packaging, layout, publishing, photography, marketing strategies, signage & softwares
Skills
& Expertise
visual design design thinking project management marketing strategies collaborative leader troubleshooting
UI/UX design graphic design projects
product and service design reliable and flexible enthusiastic packaging knowledge
process improvements
Figma, Illustrator, Indesign, Photoshop
Confluence, Kanban, White Boards